CAPITALIZE

Patton Boggs attorneys assist clients in maximizing the value of their marks and other intangible properties through licensing, co-branding, and other opportunities. We help our clients maintain the important balance between promoting their brands and preserving the brands' integrity. In particular, we assist clients in developing the best approach for authorizing others to use their marks (typically through licensor-licensee relationships) including:

• Stipulating the nature and extent of the rights being granted (exclusive vs. non-exclusive, royalty-bearing vs. one-time fee, etc.).
  
  
• Detailing what the licensee is and is not permitted to do to the trademark.
  
  
• Detailing procedures for controlling the quality of goods or services being marketed under the mark.
  
  
• Our aim: to help clients develop increased value and recognition for their marks, and to leverage them to further each client's strategic goals.

Representative capitalization client matters have included:

• Drafting and negotiating license agreements for a globally-renowned luxury goods brands, including licenses for watches, eyewear, and apparel.
  
  
• Drafting franchise offering circulars, franchise agreements, confidentiality agreements, options, and addenda, and making necessary filings with state franchise authorities, for franchisor clients.
  
  
• Developing multi-faceted licensing programs to capitalize on the value of entertainment clients' marks and fame.
  
  
• Developing marketing and licensing programs for a new national sports league.
  
  
• Negotiating and drafting software licenses, web site development agreements, publishing contracts, television broadcast agreements, content agreements, and many Internet-related licenses.