PROTECT

Once a brand or mark has been created and selected, Patton Boggs helps to secure protection for that mark through registration and other programs. We register trademarks and service marks in the U.S. Patent and Trademark Office (PTO) and internationally if desired. Patton Boggs attorneys also prepare brand protection manuals and seminars on IP rights for our clients. Our aim: to help clients implement effective brand standards and protection programs in order to safeguard the value of their trademark and other IP assets.

Among the many brand protection tasks that we perform for our clients are:

• Preparing and prosecuting applications in the PTO.
  
  
• Defending applications in opposition proceedings before the PTO Trademark Trial and Appeals Board (TTAB).
  
  
• Helping clients record their registrations with U.S. Customs and Border Protection to prevent the importation into the United States of products using counterfeit or infringing marks.
  
  
• Maintaining federal registration through required filings.
  
  
• Developing guides for proper use of client marks (both internally and by third parties) and of the ® and ™ symbols.
  
  
• Facilitating correct brand representation on client web sites and in other materials.
  
  
• Educating clients on the value of their marks and ways to maximize protection for these assets.
  
  
• Overseeing our clients’ U.S. and international trademark portfolios with the aid of our computerized docketing system.
  
  
• Negotiating, drafting, and recording trademark assignments and other transfers.
  
  
• Developing brand protection strategies to maximize goodwill and/or to revive brands that may be on the verge of extinction due to non-use or potential generic use.