CREATE

Patton Boggs assists clients to create brands that can become distinctive, viable marks and carefully guide them through every phase of brand creation. A brand can be a company's most valuable asset, but a brand that is not protectable or distinctive has little or no value. With this in mind, we go step-by-step with clients through the branding process. We learn about our clients' businesses and their strategic goals, and work with them to develop marks and strategies that best serve their unique position and interests.

We advise clients from many industry sectors, including entertainment, fashion/luxury goods, toys, beverages, nutritional supplements, cosmetics, transportation, publishing, pharmaceuticals, non-profits, communications, labor unions, trade associations, apparel, and retail.

Among the many brand-creation tasks that we perform for our clients are:

• Helping clients select a proposed brand or mark.
  
  
• Determining whether a proposed brand or mark is “distinctive” and protectable.
  
  
• Performing searches and analyzing trademark clearance reports to advise clients on whether proposed brands or marks are available for use.
  
  
• Consulting with marketing staffs to develop comprehensive branding strategies for new endeavors.
  
  
• Coordinating product launch and branding strategies to maximize their impact.
  
  
• Helping clients acquire prime Internet domain names reflecting their marks.

Patton Boggs attorneys have counseled corporate branding committees and boards of directors, as well as product managers and R&D personnel, about trademark selection. Our aim: to help our clients to create and adopt distinctive and viable marks that will be valuable assets for their businesses.