Patton Boggs Intellectual Property: Trademarks

Patton Boggs works with clients through all phases of the branding process, helping them to CREATE brands that become viable marks; to PROTECT their marks in the U.S. and internationally, through registration and usage strategies; to ENFORCE their rights against threats of infringement, dilution, or unfair competition; and to CAPITALIZE on opportunities to expand the value of their brands through licensing and other programs. We strive to do this cost-effectively, while giving each client individual attention and dedication.

Please consult our convenient links: to Patton Boggs professionals who handle trademark matters, to relevant publications/resources, to a glossary of key terms, to a list of pertinent firm events, and to links to web sites of interest.


CREATE

Patton Boggs assists clients to create brands that can become distinctive and viable marks. We carefully guide clients through every phase of brand creation. ::: read more :::

PROTECT

Once a brand or mark has been created and selected, Patton Boggs helps to secure protection for that mark through registration and other programs. ::: read more :::

ENFORCE

If a client's trademark rights are violated or compromised, Patton Boggs takes action to enforce those valuable rights through litigation or other means, as appropriate. ::: read more :::

CAPITALIZE

Patton Boggs attorneys assist clients to maximize the value of their marks and other intangible properties through licensing, co-branding and other opportunities. ::: read more :::

INTERNATIONAL

Patton Boggs helps clients protect and enforce their brands on an international level, as well as in the United States. Because no one set of trademark laws applies throughout the world, we give our clients the benefit of our international connections in this global economy. ::: read more :::

Trademark Protection Alert: “.ASIA” Top Level Domain Name Now Available — Sunrise Period Begins Oct. 9, 2007

“.ASIA” is a new Top Level Domain (like ".com" and ".eu"). It is designed to give 73 countries in the ICANN-defined Asia-Pacific region – including China, Korea, Japan, Qatar, Saudi Arabia, Israel, Australia, and others – their own regional Top Level Domain. Registration for .ASIA domain names begins on October 9, 2007. Companies with trademarks and/or a business presence in the Asia-Pacific community should consider registering those trademarks as “.ASIA” domain names.

There are several registration periods: “Early Bird Sunrise,” “General Sunrise,” “Land Rush,” and “Go Live” Periods. The “Early Bird Sunrise” Period is from October 9-30, 2007. Owners of registered trademarks who filed trademark applications BEFORE March 16, 2004 may apply for a “.ASIA” domain name during the “Early Bird Sunrise” Period. The “General Sunrise” Period is between November 13, 2007 and January 15, 2008. Owners of registered trademarks applied for after the March 16, 2004 cut-off date and business entities registered in the ICANN-defined Asia-Pacific countries may apply during the “General Sunrise” Period. This will be followed by a “Land Rush” phase for members of the public with an Asia/Pacific presence.  >> READ MORE

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This Alert provides only general information and should not be relied upon as legal advice. For more information, contact Patton Boggs LLP.